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5. MEDIA AND SOCIETY

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Participants14

Alethea
1xSlotsreork
Admin
mqXFHumT
Austėja

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Quiz 4 of 18

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Does the funding revolution mean different content? Quiz.

Mil 18 February 2022

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Question 1 of 10

1. Question
1. What has driven the funding revolution in the media industry in the past decade?
- The rise of print advertising revenue.
- The decline of digital advertising.
- The rise of digital advertising and the decline of print advertising revenue.
- The introduction of subscription models.
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Question 2 of 10

2. Question
How has the funding revolution impacted the way media companies approach content creation?
- By reducing innovation.
- By reducing the number of distribution channels.
- By driving innovation.
- By reducing the diversity of voices and perspectives.
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Question 3 of 10

3. Question
What are some of the new formats and distribution channels that have emerged as a result of the funding revolution?
- Blogs and print magazines.
- TV and radio.
- Podcasts, video content, and social media.
- Email newsletters and billboards.
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Question 4 of 10

4. Question
What negative impact can the drive for innovation have on content quality?
- It can lead to a reduction in the diversity of voices and perspectives.
- It can lead to a proliferation of low-quality content.
- It can lead to a reduction in the number of distribution channels.
- It can lead to a reduction in innovation.
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Question 5 of 10

5. Question
What was the primary source of revenue for media companies in the past?
- Subscription models.
- Advertising.
- Social media.
- Social media.
- Mobile apps.
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Question 6 of 10

6. Question
What is the negative impact of subscription models on content?
- It can lead to a reduction in revenue.
- It can lead to a narrowing of content and a reduction in the diversity of voices and perspectives.
- It can lead to a proliferation of low-quality content.
- It can lead to a reduction in innovation.
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Question 7 of 10

7. Question
What are some of the concerns about subscription models expressed by news leaders?
- They may “super-serve” richer and more educated audiences.
- They may lead to a reduction in revenue.
- They may lead to a proliferation of low-quality content.
- They may lead to a reduction in innovation.
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Question 8 of 10

8. Question
How can media companies invest in new technologies and platforms to reach new audiences and monetize their content?
- By creating low-quality content.
- By focusing on quantity over quality.
- By creating content that is valuable and informative.
- By reducing innovation.
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Question 9 of 10

9. Question
What has The New York Times done to balance innovation and quality?
- It has invested heavily in developing new digital products and platforms while maintaining a commitment to quality journalism.
- It has reduced the number of distribution channels while maintaining a commitment to quality journalism.
- It has reduced innovation while maintaining a commitment to quality journalism.
- It has reduced innovation while maintaining a commitment to quality journalism.
- It has rejected paywalls to ensure inclusivity.
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Question 10 of 10

10. Question
What must media companies do to ensure they remain relevant and valuable to audiences in the digital age?
- Reduce innovation.
- Focus on quantity over quality.
- Find ways to balance innovation and quality while still generating revenue.
- Reject subscription models
Correct

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