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5. MEDIA AND SOCIETY

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Participants14

Alethea
1xSlotsreork
Admin
mqXFHumT
Austėja

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Quiz 2 of 18

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New subscription models in journalism. Quiz.

Mil 9 September 2021

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Question 1 of 10

1. Question
2. What has made it difficult for newspapers to generate advertising revenue in the digital age?
- The lack of advertisers
- Increased competition from social media
- Advertisers being able to target specific audiences online without help of newspapers.
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Question 2 of 10

2. Question
1. What is the traditional revenue model in journalism?
- Subscription-based journalism.
- Revenue generation from advertising.
- Offering freemium content.
- Providing access to exclusive content.
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Question 3 of 10

3. Question
1. What is a paywall?
- A way of limiting access to content to those who have paid for a subscription fee.
- A type of freemium model
- A membership model that offers exclusive content and events
- A model that allows readers to pay a small fee to access individual articles
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Question 4 of 10

4. Question
1. What is a metered paywall?
- A type of subscription model used in journalism where readers are allowed to access a certain number of articles or content items for free before being prompted to subscribe.
- A model that allows readers to pay a small fee to access individual articles.
- A membership model that offers exclusive content and events.
- A model that offers some content for free, while charging for access to premium content.
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Question 5 of 10

5. Question
5. What is a freemium model?
- A way of limiting access to content to those who have paid for a subscription fee.
- A type of subscription model used in journalism where readers are allowed to access a certain number of articles or content items for free before being prompted to subscribe.
- A membership model that offers exclusive content and events.
- A model that allows readers to pay a small fee to access individual articles.
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Question 6 of 10

6. Question
Which of the following is a subscription-based journalism model?
- Paywall model
- Online advertising
- Social media marketing
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Question 7 of 10

7. Question
7. What is micropayment?
- A type of subscription model where readers are allowed to access a certain number of articles or content items for free before being prompted to subscribe to access additional content
- A subscription model that completely blocks access to all content unless the reader pays for a subscription
- A media subscription model that allows readers to pay a small fee to access individual articles or pieces of content instead of paying for a full subscription
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Question 8 of 10

8. Question
8. What is a potential drawback of micropayment models?
- Micropayments can be inconvenient for users who have to pay for small amounts frequently, leading to a negative user experience.
- Micropayments are cheaper than traditional payment methods, making them less profitable for businesses.
- Micropayments are only available in certain countries, limiting their global reach.
- Micropayments are more secure than traditional payment methods, making them less vulnerable to fraud.
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Question 9 of 10

9. Question
1. Which subscription model is the most common among newspapers and magazines?
- Membership model
- Freemium model
- Paywall model
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Question 10 of 10

10. Question
1. Which of the following newspapers have successfully used a metered paywall?
- The New York Times
- The Wall Street Journal
- Both A and B
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